ABOUT
What is Social Media?
While the exact definition of Social Media may be contested, we can all agree that it is a necessary factor to include in our business's marketing strategy. This interactive form of marketing should not be seen as a replacement for more traditional forms, but instead a supplement. The number of people using social media platforms is ever increasing, with over 800 million Facebook users, 140 million Twitter users, and 50 million Instagram users, your business has the potential to reach a far greater audience than was ever possible before.
- Delivery of information is instantaneous.
- It has the possibility for exponential growth by means of reaching third parties through already existent consumers.
- It's cost effective.
- It allows your business to create a personal connection to the consumer through immediate response and gives the consumer a personalized insight into the business.
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It has the ability to reach a large and diverse audience in a fast and cost effective way,
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It allows you to better understand, respond to, and attract the attention of your target audience.
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It can aid in the improvement of your business' personal branding by creating awareness of your brand and the image you wish to portray.
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It boosts search engine optimization (aka web presence). The more presence you have in different places on the internet, the easier it will be to find your business in search engines.
Who we are:
Canyon Consulting was created with the small business owner in mind. We are partially comprised of local business owner, Glen Coy, who has owned and operated Epidemic Skate Shop for the past 14 years. In the past few years, social media has become an integral part of his marketing strategy, and is now the number one way he reaches his consumer. We have identified a lack of participation in social media platforms by local businesses and would like to create awareness of there effectiveness in this ever increasing socially connected world.
What is Social Media?
Who We Are
How does Social Media differ from traditional
forms of marketing?
What are the benefits of Social Media?
